HMRC - Making Tax Digital
Interaction Design

Overview
Transforming the UK's tax system to be digital-first, user-centric, and sustainable for businesses and individuals.
- Client
- HM Revenue & Customs (HMRC)
- Year
- 2022
- Services
- Service Design, UX Research, User Testing
Challenge
Modernizing tax services by making digital interactions seamless for businesses and individuals while reducing environmental impact of paper-based processes.
Solution
We applied a user-centered design approach with extensive research and iterative prototyping to ensure accessibility and ease of use. Our design also focused on reducing waste through digital-first interactions.
Results
The service improved digital tax submissions with reduced errors and increased compliance. The transition to digital-first processes eliminated millions of paper forms, creating measurable environmental and user experience impact.