GDS One Login

Overview

Designing an accessible, user-centered unified login system for UK government services, serving millions with sustainable practices.

Client

Government Digital Service (GDS)

Year

2023

Services

UX Design, UI Design, Accessibility, Prototyping

Challenge

Creating a single, secure, accessible login system that works across all UK government services while ensuring equity and sustainability.

Solution

We focused on user research, accessibility testing, and iterative design to create a seamless authentication experience. Our process included extensive testing with diverse user groups and optimization for environmental efficiency.

Results

The system improved government service accessibility, enhanced security, and reduced the complexity of managing multiple login credentials. Streamlined digital access reduced paper-based processes and carbon footprint.